Nathan Beck

AI writing platform used by millions of students and professionals.

• Founded the Writing Studio, unifying core writing tools into a single integrated surface that converts ~100% more users to premium than the separate tools it replaced.
• Co-led the introduction of agent skills, running continuous discovery to shape claim verification, AI grading, and literature review capabilities; developed a new library of scalable generative UI components that can be dynamically rendered by AI models across the entire product ecosystem.
• Introduced the Modular Design Framework, which drove strategic alignment around the bet to consolidate capabilities and progressively redesign the broader web ecosystem for visual and architectural coherence.
• Recruited the Netherlands design team and raised the craft bar across the wider design org; credited by leadership with 'restoring the company's faith in design'.
• Doubled Grammar Checker conversion YoY by overhauling the entire user experience and introducing richer writing features and an improved upsell framework.

File-sharing platform serving 40–60 million monthly active users.

• Led design for Request and Receive, the company's principal bet of 2024: lifted M1 retention from 70% to 75%, cut M1 churn by 16% among requesters, and achieved faster adoption than any recent feature launch.
• Represented the product org on the cross-functional working group that informed WeTransfer's company-wide AI strategy in 2024, reporting to the CEO and board.
• Wrote the Product Writing Guide, adopted as the shared tone-of-voice reference for designers, product managers and marketers.
• Built the Universal Accessibility knowledge hub as one of WeTransfer's 'accessibility champions', and mentored junior designers across both web teams.

• Originated multi-member Workspaces from a research programme into how teams organise and share files; quarterly net seats added rose 94% YoY and workspace monthly actives grew around 5% per month.
• Audited the distributed design system and consolidated into two new libraries, alongside managing continuous accessibility improvements to the company's shared library.

Boutique digital agency. Promoted to board member during tenure.

• Led design and creative direction across client portfolio; managed ~4 person production team.
• Shipped apps (eg. for Umbro, Jaguar Land Rover, AstraZeneca) and large-scale content systems (for The New Humanitarian I redefined the IA for 80k+ reports across 90+ categories).
• Ran conversion optimisation programmes, including one that raised a client's YoY goal conversion rate by over 200%.