The long tale
Once upon a time, I was a ‘web designer’. There were dozens of us, literally dozens. Some obsessed over typography whilst others leant into coding, and explaining what we did to family members was like trying to talk pastry-making with a penguin.
Gradually the club split up to go become UI and UX designers, or front-end developers and engineers. Despite many fond memories of untangling merge conflicts and wondering why docker containers wouldn’t run, I gradually drifted away from coding over the years to focus on my design craft. I helped found a digital agency in Manchester called Bliss and later became their creative director. I also completed a degree in English language and literature and earned my MA in cultural analysis after moving to Amsterdam.
After over a decade creating digital solutions for organisations across a sweeping array of sectors, I joined WeTransfer in 2020 to help the team develop their SaaS offering. Though I continue to find a peculiar joy in the weeds, nudging pixels into places only fellow designers are likely to appreciate, the bulk of my time is spent working with product teams to discover and design for the challenges that millions of people face sending and receiving files from others.
This largely involves identifying patterns and relationships, translating the abstract into the concrete, and refining language and the presentation of information—all whilst drawing on my academic background in cultural analysis to maintain an intensely critical eye on the work we do and the contribution of our craft to people and the planet.